Borkena
Toronto – The Ethiopian Airlines on Wednesday announced an agreement with Visa to support co-branded support products.
It is said to be focused “on strengthening customer engagement, promoting digital payments and supporting Ethiopian Airlines’ expanding footprint. “
Full News Release from Ethiopian Airlines reads as follows :
Ethiopian Airlines and Visa Strengthen Collaboration to Expand Co‑Branded Card Offerings
The agreement will support seamless travel payments and enhanced customer experiences
Addis Ababa, 29 April 2026 — Ethiopian Airlines, the largest airline in Africa and Visa, a global leader in digital payments, announce an agreement to support the rollout and growth of Visa co‑branded payment products.
The agreement reinforces a long‑standing collaboration between Visa and Ethiopian Airlines, Africa’s largest and most respected airline groups, and is designed to enhance the payment experience for travelers while supporting the airline’s growth ambitions.
Through the joint effort, Visa and Ethiopian Airlines will work together to drive greater adoption and usage of co‑branded Visa cards, offering customers more seamless, secure and rewarding ways to pay for travel and everyday purchases.
The collaboration will also focus on strengthening customer engagement, promoting digital payments and supporting Ethiopian Airlines’ expanding footprint.
“Travel and payments are intrinsically linked, and this collaboration reflects our shared commitment to simplifying how customers pay and travel,” said Yared Endale, Cluster Head Eastern Africa, Visa. “By deepening our relationship with Ethiopian Airlines, we are supporting the evolution of digital payments while helping deliver more value, convenience and choice to travelers across the region.”
The engagement will also support marketing initiatives and innovation aimed at improving the end‑to‑end travel journey, from booking and payments to loyalty and customer engagement. Visa’s global payment network and technology capabilities will help enable secure and reliable transactions across borders, supporting both local and international travel.
Ethiopian Airlines Group Marketing Vice President, Mrs. Rahel Assefa on her part said, ‘’At Ethiopian, we continuously strive to provide our passengers with a seamless range of options to access and enjoy our services. Our collaboration with Visa aims to further enhance payment options for our customers and increase convenience during every payment.’’
Ethiopian Airlines operates an extensive network across Africa and beyond, connecting the continent to major global destinations. The strengthened collaboration with Visa underscores a shared vision to support Africa’s aviation sector, improve customer experiences and accelerate the shift toward electronic payments.
This announcement forms part of Visa’s broader commitment to working with airlines, merchants and financial institutions to enable secure, innovative and inclusive payment solutions that support commerce and cross‑border travel across Africa.
For more information on this release, please check out Ethiopian Airlines site here
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