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Ethiopia,Alibaba Group sign Agreement to Launch eWTP

Ethiopia , alibaba
Abiy Ahmed, Jack Ma

November 25, 2019

(ADDIS ABABA) – Ethiopia and Alibaba business Group on Monday signed three memoranda of understanding (MoU) to launch an Electronic World Trade Platform (eWTP) hub in Ethiopia making the horn of Africa’s nation the second country in Africa to establish an eWTP hub after Rwanda.

The agreement aimed to launch a global electronic marketing initiative in Ethiopia was signed today here in Addis Ababa, Ethiopia’s minister of Innovation and Technology, Dr. Engineer Getahun Mekuria and Alibaba Group Director and CEO, Eric Jing.

The agreements were inked in the presence of Ethiopian Prime Minister, Dr Abiy Ahmed, and Chinese billionaire and Alibaba Group owner and founder, Jack Ma.

Following the signing ceremony, Minister for Innovation and Technology Getahun Mekuria said the new initiative will serve as a springboard for Ethiopia to stride in the development of the global digital economy.

“This engagement will greatly contribute to trade facilitation and open markets to small and medium-sized enterprises (SMEs) not only in Ethiopia but in the wider region,” he said.

The minister added that the objectives of the platform have the potential to transform the lives of people.

Eric Jing, Alibaba Group Director and Ant Financial Services Group Chairman and CEO to his side said “It is an honor to partner with the government of Ethiopia to establish the eWTP Ethiopia Hub,” 

“We will continue to support the creation of a more inclusive, digitally-enabled global economy, where small businesses can participate in global trade. We look forward to working together with entrepreneurs and SMEs from Ethiopia and other African nations to seize the opportunities provided by the digital era.” He added.

Prime Minister Dr. Abiy Ahmed at the occasion noted that digital technology is expanding in many sectors and has played a major role in the benefit of countries and peoples.

The primer added that the transaction would also increase their participation in the private sector in developing countries, especially by providing access to international market information for medium enterprises.

It was disclosed that the new platform will enable Ethiopia to realize its plans to become one of the top 5 African countries in the digital economy in Africa over the next 10 years.

Jack Ma, founder and owner of Alibaba, to his side said Ethiopia’s focus on digital technology has motivated them to launch a global electronic marketing campaign in Ethiopia.

The international electronic market is said to enable Ethiopia to conduct its international marketing activities through Alibaba.

eWTP according to reports is an Alibaba-led multi-stakeholder global initiative intended to enable cross-border trade, provide smart logistics and fulfillment services, assist small and medium-sized enterprises, or SMEs, to reach China and other markets, and provide talent training”


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  1. PM Abiye, this is too much too soon. Sir, you continue to amaze and surprise us. The political party leader, their followers and the media talking heads must be dumbfounded and confused by how you are able to forge partnership with global icons to place our country in the company of those we seek refuge. I hope they realize you mean business and rally behind you. Thank you Sir.

    • Lol…

      .’cyber militia’, ‘kitregna banda’, not sure what they really mean, but do have some idea and are derogatory.
      My brother, I’m none of that; just attesting the accomplishments of the PM thus far.


    Ethiopians that had based our livelihood on importing electronics to Ethiopia got to quickly find ways to educate our customers about QUALITY PRODUCTS. We must organize together just so MASTERS degree in Business Admistration (MBA) holder turned politician Abiy Ahmed Ali relations with Alibaba’s sales people do not put us electronics importers completely out of business by monopolizing the entire electronics market leaving hundreds of thousands of Ethiopians to loose our only source of income , currently in Ethiopia no reform is done in regards to Monopoly laws , actually antitrust laws do not even exist just so the politicians can continue to divide income with international Dellalas such as Alibaba.


  3. This is just soothing music to my ears!!! These two media giants couldn’t have chosen a better place. Our people are fast learners who can turn to be extremely adept to any new technology. I’m sorry I can’t help it when it comes to the potential of my beloved people!!! Great news!!!

  4. Too much nervousness and reckless driving was noticed in Oromia that day right after the news broke out about Baldera’s Eskinder
    Nega announced the intention to get Querro labeled as an internationally recognized terror group.


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