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Unveiling a Stealthy Campaign: Yonas Biru’s Dangerous Crusade Against  Eskinder Nega, Shaleka Dawit Woldegiorgis and Beyond 

Bruke Lemma, PhD 

“False friendship, like the ivy, decays and ruins the walls it embraces; but true friendship  gives new life and animation to the object it supports.” – Richard Burton 

When Abiy Ahmed and his fellow Oromo ethno-extremists orchestrated the country’s  takeover, it was a meticulously planned operation, coordinated by the Oromo Democratic  Party (ODP) and blindly supported by the Amhara Democratic Party (ADP), whom they  always intended to use and discard, or, at best, make their gofers, to oppress and harass  the very Amhara people whose best interests they supposedly represent—an outcome that  unfolded and continues to unfold just as they planned. 

The specific language used by the ODP members wasn’t solely delivered by Abiy Ahmed  but also by other overt and subvert ethno-extremists, notably Lemma Megerssa, who  delivered some of the most memorable lines, strategically employing key words to evoke a  positive response from the audience and more. Among their tactics, ‘love bombing’ stood at  the core, promising to fulfill every dream and desire that Ethiopians had for their country’s  future—a desire suppressed for decades under the rule of previous dictators, the TPLF. 

This overall strategy aimed to suppress critical thinking, preventing any questioning until  Abiy Ahmed and his ODP secured absolute control of the country, its security, and other  institutions, including the defense force, placing their own followers in key positions. Five  years have passed since then, and the aftermath is stark—hundreds of thousands of dead,  millions enduring daily misery, facing food insecurity and hunger, with tens of millions at risk.  The poor and even the ‘middle class struggle to afford basic necessities of life. 

Some teachers, doctors, and others face halted salary payments, while investors flee the  country in droves. The country finds itself unable to pay its foreign debt, resulting in a  downgraded credit rating, now teetering close to junk territory. In general, a continued blatant  disregard for the people’s welfare persists, including mass murders using drones and heavy  weapons, among other atrocities. 

Very few, if any, could have imagined it would all come to this—not only Ethiopians but also  international leaders and global institutions, one of whom even bestowing upon Abiy Ahmed the highest honor, the Nobel Peace Prize, based on some irrational euphoria about a ‘peace’  with the neighboring country—a peace deal shrouded in mystery, whose specific terms were  unknown to both international bodies and the people of Ethiopia, at the time and now, moreover, a peace deal that ultimately collapsed. 

This man, Abiy Ahmed, now leads a government solely focused on waging war against its  own people. While one might have hoped that global leaders and institutions would have  been sophisticated enough to see through the coordinated deception, they failed to do so. 

Ethiopians stood very little chance against the overwhelming ‘love bombing,’ so  concentrated and relentless, which targeted them and completely subdued their every  critical faculty. Consequently, they welcomed a future of misery, extreme poverty, death,  destruction, and more with great pomp and ceremony, tragically. 

In this article, I’ve employed the term ‘love bombing,’ a favored tactic among psychopaths  and various groups or individuals to overpower the critical faculties of their targets in diverse  relationships, be it personal or otherwise, aiming to manipulate victims and achieve their  objectives. This manipulative process, well-documented in psychological research, typically  involves three steps: idealization, isolation, and control.  

When people believe they are obtaining what they desire most, their critical thinking  diminishes, leaving them vulnerable to manipulation. Ethiopians aspired for a country—a  peaceful, democratic nation fostering equality for all. Their strong desire led them to trust  the messengers promising these ideals without questioning their true intentions.  Unfortunately, this trust has cost them dearly, resulting in ongoing suffering that has affected  almost all Ethiopians, with the Amharas enduring the worst of it and continuing to do so. 

Consequently, the Amhara people have been engaged in an arduous struggle against Abiy  Ahmed’s army for the past seven months, and the battle persists. Their Fanos have achieved  consecutive victories in this ongoing conflict. This conflict originated from the relentless and  severe oppression faced by the Amharas across Ethiopia, notably in the Oromia region,  further exacerbated by the seven-month-old all-out war being orchestrated and directed  against them by Abiy Ahmed, his fellow ethno-extremists, and other mercenaries that is  going on now in the Amhara region. 

The struggle spearheaded by the valiant Amhara Fanos transcends the mere liberation of  the Amhara people from their severe oppression. It carries the potential to rectify past  mistakes by dismantling Abiy Ahmed and his fellow ethno-extremists grasp on power, paving  the way for the establishment of a more democratic and inclusive government.  

This movement has become a rallying point for the widespread disdain and revulsion towards the Abiy Ahmed regime—a sentiment nearly universal throughout the country.  Moreover, it is likely to inspire other ethnic groups to organize and engage in a collective  struggle against the deeply corrupt and incompetent regime of Abiy Ahmed and his fellow  ethno-extremists. 

In this ongoing struggle, leadership plays an indispensable role, and the Fanos have  displayed remarkable leadership across all levels, contributing significantly to their  consecutive victories. The continued political guidance of the esteemed Eskinder Nega,  Shaleka Dawit Weldegiorgis, and other Amhara leaders have been impactful and highly  exemplary.  

While wholeheartedly acknowledging and encouraging these efforts to continue, I find it  necessary to shed light on a campaign targeting Amhara people’s leadership, reminiscent  of the manipulative tactics that led to the calamitous Abiy Ahmed regime. Though this manipulation may seem different on the surface and currently lacks the same  destructive magnitude as the manipulations that played a pivotal role in entrenching Abiy  Ahmed’s regime, it employs similar tactics—primarily disarming others by appealing to their cherished values and echoing their voices.  

I’m referring here to the ongoing campaign by Yonas Biru (PhD), persistently writing articles  to undermine Amhara leadership, particularly targeting Eskinder Nega and Shaleka Dawit  Weldegiorgis. His campaign also includes unjust attacks on Amhara intellectuals, based predominantly on fabricated reasons. Any validity in these criticisms, if present at all, doesn’t  exceed the accuracy of even a broken clock being corrected twice a day. 

What was Yonas Biru’s initial approach in aligning himself with those opposing the Abiy  Ahmed regime? Well, some time ago, Yonas Biru faced employment-related challenges and  publicly sought assistance from the dictator, Abiy Ahmed, receiving what seemed like  indifference in response. Following this, Yonas Biru appeared to have reconciled with Abiy  Ahmed, but his attempts to offer advice to the autocrat were outright dismissed, creating  further discord between them. 

This not only prompted Yonas Biru to start critiquing the dictator personally and vehemently  but also led to his strong condemnations of Abiy Ahmed’s rather backward ‘Oromuma ideology’ in subsequent articles he wrote. Moreover, despite previously making derogatory  references to the Amhara Fanos, specifically calling them Amhara Shene and condemning  them, Yonas Biru began speaking favorably of them. 

Despite these and other contradictions, those opposing Abiy Ahmed gave him a pass  because he echoed their voices, inadvertently allowing him to insidiously continue to attempt  to undermine the Amhara leadership and that of the Fanos using the platforms they  provided. Anchor Media, led by Mesai Mekonen, who otherwise has been and continues to  do excellent work in the fight against the Abiy Ahmed’s regime, was among these platforms.  Infiltrating and undermining the Amhara leadership seems to have been Yonas Biru’s intention from the start, and he has relentlessly pursued this agenda. 

It was a serious mistake to grant him a free pass for essentially doing the same thing as  dozens of others, including myself, have done and continue to do so, that is, critiquing Abiy  Ahmed by highlighting his numerous failures including his incompetence, corruption and  atrocities. Moreover, regarding his criticism of the ‘Oromuma ideology,’ many others have  articulated it much more effectively than Yonas Biru has been able to do, detailing its  backwardness, dangerousness and more. 

Despite all that and more, these critiques have now become the sweet coating for the poison  Yonas Biru has been and continues to deliver. Those who read his ubiquitous criticism of Abiy  Ahmed, which mirrors their own, tend to overlook what sets him apart or how he differs from  others. They fail to see what he’s actually selling, disregarding the ways in which he deviates  from the rest.  

On his part, recognizing the effectiveness of this strategy, he now begins every article with  increasingly more and more strident criticisms of Abiy Ahmed and Oromuma before steering towards his ulterior motive – the continued undermining of Eskinder Nega, Shaleka Dawit  Weldegiorgis, and other Amhara leaders. 

In all his futile effort, there is this an undeniable truth that seems to have entirely escaped  Yonas Biru’s grasp, despite being glaringly obvious to anyone reasonably versed in  Ethiopian politics: there’s no plausible scenario where Yonas Biru’s stature and standing  even remotely compares to that of the esteemed Eskinder Nega, neither on Earth nor  anywhere else. This fact would likely be acknowledged not only by Eskinder Nega’s  supporters but also by his adversaries, provided they possess even an ounce of honesty,  although that is highly improbable. 

In any case, while sporadic moments of sensibility very occasionally emerge in Yonas Biru’s  writings and other communications, they are invariably overshadowed by an incessant  deluge of extreme nonsense he seems to conjure without end. This consistent behavior,  especially his unwavering fixation on Eskinder Nega, Shaleka Dawit Woldegiorgis, and other  Amhara leaders, strays far from the boundaries of rationality, prompting questions about the  inner workings of his mind. 

Moreover, his consistent use of disparaging language against these leaders, seizing every  opportunity and citing bizarre reasons, including his objections to the envisioned ‘aroma’ of  the country they purportedly proposed—an ‘aroma’ supposedly evocative of the Amharas, a  rather confounding assertion—reveals not just a pedestrian and distasteful approach but  also notably immature and embarrassing behavior. It inevitably raises the question: where  did he acquire his education? He claims to hold a PhD in a certain discipline and had  previous involvement with international organizations. 

While debates and constructive criticisms are crucial for progress and growth, Yonas Biru’s consistent disparagement of Eskinder Nega and his leadership, as well as his disdain for  Ethio 360 Media, a reputable media outlet amplifying the voices of the oppressed Amhara people and other Ethiopians, is far from commendable. His continuous disparagement of  others without clear reasons leaves one perplexed.  

If he holds reasonable disagreements, why not articulate them intelligently instead of  resorting to name-calling and vague notions like ‘aroma’? Continuously belittling these  individuals without substantiated reasons proves both frustrating and bewildering. If he  clarifies their alleged wrongdoings, we might gain a better understanding of his perspective.  However, focusing on baseless disparagement that lacks any justifiable grounds only serves  to diminish further his credibility and stature. 

Eskinder Nega, often the primary target of Yonas Biru’s unrelenting criticisms, suitability to  lead the Amhara people at the highest level is unquestionable based on his remarkable  history. He has been an unwavering advocate for Ethiopian people including Amharas,  displaying brilliance in analyzing and effectively communicating the country’s myriad  problems. Throughout his life, he consistently stood against successive dictators, enduring  imprisonment and torture more than eleven times. 

He steadfastly avoided corruption, rejecting offers from dictators attempting to buy his  allegiance, and persistently exposed their wrongdoings. He fearlessly confronted Abiy  Ahmed, the current dictator, unveiling his misdeed, including the demolition of thousands of  houses and the displacement of countless people, mostly Amharas, from the outskirts of the  capital, Addis Ababa, among other misdeeds. When denied the space to openly voice his  opposition, he courageously chose to continue resisting the regime by joining the Fanos,  sacrificing comfort, family, and much more and going to live and work in the harsh desert. 

Another figure who unfairly faces consistent criticism from Yonas Biru is Shaleka Dawit  Woldegiorgis, a man with a long-standing service record for his country. Despite his  advancing age, he tirelessly travels around the world and within the USA to rally support for the  Amhara struggle. He actively writes and communicates to educate the populace, providing  enlightenment on both domestic and international matters relevant to Ethiopians.  

His emphasis on strategies to strengthen support for the Amhara cause is highly  commendable. I came across one of his articles that I found extremely informative and  admirable recently. Shaleka Dawit Woldegiorgis is an inspiring figure, and his contributions  are not only laudable for the Amharas but also make him a source of great pride for the  entire nation. 

On the contrary, delving into Yonas Biru’s articles often results in feelings of disappointment  and confusion rather than enlightenment. His recent articles, notably ‘Critical Steps to  Jumpstart Fano’s Stalling Momentum,’ and others were dishonest, misleading and insidious,  prompting me to respond and caution against such misleading narratives.  

While preparing this response, I revisited his earlier works, attempting to comprehend them  more thoroughly. There seems to be a consistent undercurrent running through them,  continuously traversing contradictory paths.  

In general, beyond the predictable criticisms of Abiy Ahmed and Oromuma, which almost  invariably serve as a preface to his articles, it’s remarkably challenging to discern where  Yonas Biru truly stands and what he intends to convey.  

He often expresses sentiments that contradict the support he ostensibly offers to the Fanos,  and surprisingly, his words seem more advantageous to the dictator he opposes. One might  wonder if these endeavors are driven more by some sort of narcissism and histrionic  tendencies than a genuine desire to serve any noble cause at all. 

He asserts with little persuasive argument or evidence the Amhara intellectuals and  leadership are trapped ‘in political orthodoxy of centuries past.’ What does this mean, where  did he get this nonsense? God only knows!  

He also recurrently states across multiple articles that the Amhara or Fanos, desire to dictate  how others should be governed, a narrative which couldn’t be farther from the truth. The  Amhara seek their fundamental rights such as equality, democracy, and the freedom to  peacefully coexist in any part of the country, harmoniously alongside others. 

Tragically, these fundamental rights have been systematically denied to them primarily due to a very flawed constitution. They have faced mass atrocities, forced displacements,  property destruction, and even the demolition of hundreds of thousands of their houses in  the capital city, among numerous other egregious oppressions. It is imperative, indeed  necessary, for the constitution to change in order to grant them these rights; a country cannot  prosper when certain segments of the population are more privileged than others. 

He appears to echo the rhetoric of the dictator Abiy Amed and his fellow ethno-extremists,  almost acting as a mouthpiece for the monstrous autocrat he ostensibly opposes, effectively  aligning himself against the Amhara people’s struggle while paradoxically positioning himself  as a supporter of them and their Fanos.  

However, one cannot align with both sides, a choice must be made. His actions suggest a  possible effort to gain favor with the dictator by undermining the Amhara struggle while  feigning support. Should this be true, it becomes imperative for Ethiopian intellectuals and  others to unify and expose these deceitful actions.  

Otherwise, his constant echoing of the government’s narrative without opposition only  amplifies the dictator’s and the ethno-extremists’ deceptive claims. Interestingly, certain  supporters of the dictator seem to endorse Yonas Biru now, evident from the comments on  his articles. It’s not surprising; he appears to be advancing the dictator’s agenda!

Editor’s note : Views in the article do not necessarily reflect the views of borkena.com 

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5 COMMENTS

  1. Of recent, I have become a target of the Oromo and Amhara Shene communities. The latest attack came from a member of Amhara Shene by a certain ሙአዘ ጥበባን Bruke Lemma (PhD) in an article titled “Unveiling a Stealthy Campaign: Yonas Biru’s Dangerous Crusade Against Eskinder Nega, Shaleka Dawit Woldegiorgis and Beyond.”

    Some of the false claims:

    FIRST: On Shene-Amhara
    The ሙአዘ ጥበባን states: “Despite previously making derogatory references to the Amhara Fanos, specifically calling them Amhara Shene and condemning them, Yonas Biru began speaking favorably of them.”

    I have never referred to Fano as Shene. I challenge the ሙአዝ to provide any evidence. Second, the groups and peoples I called Amhara Shene including the Shaleka, Ethio-360 and the likes of the author of the article, I still call Shene-Amhara.

    SECOND: On Getting Platform on Ethiopian Media Outlets

    The ሙአዝ States: “Those opposing Abiy Ahmed gave him a pass because he echoed their voices, inadvertently allowing him to insidiously continue to attempt to undermine the Amhara leadership and that of the Fanos using the platforms they provided. Anchor Media, led by Mesai Mekonen, who otherwise has been and continues to do excellent work in the fight against the Abiy Ahmed’s regime, was among these platforms. Infiltrating and undermining the Amhara leadership seems to have been Yonas Biru’s intention from the start, and he has relentlessly pursued this agenda.”

    I get invited by many media outlets. In the past two weeks, I was invited among others by BBC Amharic, Anchor Media, Mengizem Media, Estat in Ethiopia, Buffet of Ideas (የሀሳብ ገብታ), among others. Have appeared on Abebe Belew’s, Abebe Gelaw’s and Meaza Mohammed’s Roha Shows. In the past year and a half, I have declined to appear on Ethio-360 not once but three times.

    THIRD: On Oromummaa

    The Article States: “Moreover, regarding his criticism of the ‘Oromuma ideology,’ many others have articulated it much more effectively than Yonas Biru has been able to do, detailing its backwardness, dangerousness and more. Despite all that and more, these critiques have now become the sweet coating for the poison Yonas Biru has been and continue to deliver. Those who read his ubiquitous criticism of Abiy Ahmed, which mirrors their own, tend to overlook what sets him apart or how he differs from others. They fail to see what he’s actually selling, disregarding the ways in which he deviates from the rest.”

    Whether the ሙአዝ likes it or not, the series of article that I wrote on Oromummaa have perturbed the Oromummaa intellectual class. They have published four articles to critique it. Members of the Amhara Shene intellectuals have liberally quoted it in extenso in follow up articles. The ሙአዝ seems to lack confidence in members of his own Amhara Shene intellectuals’ ability to understand my supposed ploy to fool them.

    FOURTH: On Comparing me with Talaku Eskinder

    The ሙአዝ wrote: “In all his futile effort, there is this an undeniable truth that seems to have entirely escaped Yonas Biru’s grasp, despite being glaringly obvious to anyone reasonably versed in Ethiopian politics: there’s no plausible scenario where Yonas Biru’s stature and standing even remotely compares to that of the esteemed Eskinder Nega, neither on Earth nor anywhere else.”

    I accept that there’s no plausible scenario where my stature and standing even remotely compares to that of the esteemed Eskinder Nega on Earth. But I am not sure about the “anywhere else” part. I exist only on earth. I do not know where Talaku Eskinder lives outside of planet earth. I have read Elon Musk has a program to colonize Mars. If Shene Amhara has a similar program, it may be better to compare Talaku Eskinder with Elon Musk.

    FIFTH: About the is inner workings of his mind

    The ሙአዝ wrote: “In any case, while sporadic moments of sensibility very occasionally emerge in Yonas Biru’s writings and other communications, they are invariably overshadowed by an incessant deluge of extreme nonsense he seems to conjure without end. This consistent behavior, especially his unwavering fixation on Eskinder Nega, Shaleka Dawit Woldegiorgis, and other Amhara leaders, strays far from the boundaries of rationality, prompting questions about the inner workings of his mind.”

    Thank you for acknowledging the sporadic moments of sensibility that I display. The inner workings of my mind require expert diagnosis. I am open to go through diagnosis if the ሙአዝ can arrange an appointment with one of the Amhara Shene neurologists and psychiatrists.

    I conclude with a question. Why are members of Shene Amhara idiots?

  2. Cheap, shallow, and bigoted. I was expecting a rebuttal of sorts but writer could not rise above ad hominem. I wish he had replaced the “PhD” after his name with “Amhara.”

  3. Like u said “constructive criticism is helpful “ provided it’s done appropriately .Its purpose must be to facilitate z means so that the struggle arrives @ its logical conclusion .I have tried 2 read & understand Y.Biru’s articles 2 z best of my capability .I have found out most of his critics especially regarding fano’s movement & leadership r 2 judge mental & personal.He seems 2 exhibit “overly high self esteem “ & self indulgent habits.Give credit where it’s due! especially when u have nothing 2 show on your part on z subject u r criticizing others.U r entitled 2 ur opinion not ur facts!!

  4. Dr. Yonas has been getting heat from the pathetic ethno-extremists of both Oromo and Amhara. Too bad that most of these extremists are either twisted or just jelous of his intellectual prowess or too lazy to go through his meticulous articles and come up with credible critique. I am an avid reader of his articles, and the afore critique is disingenuous and smear campaign. I think the extremitst are loud because they are allergic to truth, and because he is genuinely shedding light on the elephants in the room, instead of dancing around. Hearing the loud noise from these entities is a good indication that his articles are reliable, worthy, pro- ethiopia, and should be utilized as resource when taking measures to heal Ethiopia- with its 83 ethnic groups.

  5. You two PhD fools! Go at it! I am glad you are here, not there in the old country. Keep going at it cuz I’m enjoying your foolishness!! Lock horns and gore each other until one of you succumbs to a dead silence. What are you trying to prove anyway? To prove you are so educated? In what? All I can see is diatribe 4.0 for PhD from all of you. You think you have all what it takes to solve all the problems our old country is facing? Are you kidding? There is one thing you gave us after all this silly bickering. We now know how to read sick minds!!!!

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