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Ethiopian Coffee in the UK: Ways to Increase Market Share

Ethiopian Coffee _ London

ETHIOCOFFEE, in collaboration with the Ethiopian Embassy in London, is organising a webinar to discuss Ethiopian coffee in the UK and how to increase market share.


Discuss the value of Ethiopian Coffee in the UK
Identify obstacles importers face
Discuss ways of increasing direct import.

Delegates of the Webinar will include various stakeholders in the coffee industry from Ethiopia and the UK.


Introduction: Michael Haile, CEO, ETHIOCOFFEE Importers UK

Welcoming Remarks: H.E. Teferi Melesse Desta, Ethiopian Ambassador to the United Kingdom

SESSION ONE: Ethiopian Coffee Imports to the UK – celebrating successes and addressing challenges

Moderator: Michael Haile, CEO, ETHIOCOFFEE Importersimporters UK


José Dauster Sette, Executive Director, International Coffee Organisation
Seid Omar Ali, CEO, Tracon Trading Plc.
Bruna Costa, General Manager, Kamba Coffee
Dr Adugna Debela, Director General, Ethiopian Coffee and Tea Authority
Matthew Harrison, Sourcing Specialist, Trabocca

Q+A Session

Concluding Remarks

SESSION TWO: How stakeholders in Ethiopia can continue to add value to increase market share in the UK. What support do they need?

Moderator: Michael Haile, CEO, ETHIOCOFFEE Importers UK


Gizat Worku, General Manager, Ethiopian Coffee Exporters Association
Amir Gehl, Founder, Difference Coffee
Michael Yohannes, Country Director (UK & Ireland), Ethiopian Airlines
Philip Schluter, Managing Director, Olam Specialty Coffee Europe Ltd.

Q+A Session

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