Ethiopia : Online Design – Website Designers Bring Home the Market

Addis Fortune
Published on July 6,2015

Colour Zone Advertising & Printing is one of the companies that felt the market demand pull toward the business of website development and joined the business five years ago. /Addis Fortune
Colour Zone Advertising & Printing is one of the companies that felt the market demand pull toward the business of website development and joined the business five years ago. /Addis Fortune

Technobros, a web hosting and design company related to a company of the same name in Australia, has been the website hosting and design business in Ethiopia for the past nine years. It charges in dollars for its services, starting from 500 dollars, and the past years have been years of growth for it and similar companies in the country.

There were only three such companies when Technobros opened its doors, remembers Akram Yahya, web developer. One of the biggest names then was Habesha.net, which Technobros acquired a year ago.

Areaya Lakew, CEO of Climax Technology Plc, which he founded in 2006, also remembers only a handful of competitors in the early days – nine years ago, a period which now seems like another era.

Website development includes making content visible to the user on the computer screen and the behind-the-scenes tools which make the site function. There are three distinct facets of website development. One is the user interface design, which is about the colour, fonts and layout of the website. Then there is the front developing, making the website that users see and interact with and thirdly, the back end development, which is building the database and application, which makes the programming code that powers a website.

But since most of the customers who visit the service providers do not know much about the technology or exactly what they want, the job mostly falls on the shoulders of the developers themselves.

For colouring, usually the theme/brand colour of the company will be used, Areaya explained. Akram agreed, emphasising that colour schemes are important as they have the ability to evoke an emotional response. Therefore, it is essential to combine the element of colour theory with the target audience and the company’s niche, he added.

The choice of layout for the website is done according to the nature of the company and the kinds of service it provides, Areaya explained.

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