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HomeEuropeUS fast-food chains ‘disproportionately’ targeting black youth – study

US fast-food chains ‘disproportionately’ targeting black youth – study

November 15,2014

AFP Photo / Romeo Gacad
AFP Photo / Romeo Gacad

Children in lower-income, black communities are more heavily targeted by fast-food advertising and gimmicks designed to appeal to them, according to a newly published academic study.

Between 2010 and 2012, researchers at Arizona State University and the University of Illinois at Chicago examined 6,716 fast-food restaurants across the country to analyze the use of what is called child-directed marketing (CDM), i.e. free toys, kids’ play areas, posters featuring cartoon characters inside and outside restaurants.

Read more on RT



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