RT
November 15,2014
Children in lower-income, black communities are more heavily targeted by fast-food advertising and gimmicks designed to appeal to them, according to a newly published academic study.
Between 2010 and 2012, researchers at Arizona State University and the University of Illinois at Chicago examined 6,716 fast-food restaurants across the country to analyze the use of what is called child-directed marketing (CDM), i.e. free toys, kids’ play areas, posters featuring cartoon characters inside and outside restaurants.